Thursday, December 09, 2004

New Tagline!

My tagline was: "Tired of smoking?"

I was just challenged to create one that speaks to the benefits of what I do. But.... all the stop smoking programs sound exactly the same. "Easy way to quit", "Quit smoking forever", etc.

I really loved the marketing that a hat lady at the One of a Kind Show had - I *needed* to buy one of her hats, just because her tagline was "Do you have what it takes to be a Melonhead?" She also challenged me to come up with something that challenges people...

The one that my biz coach just suggested on our group coaching call gave me the absolute chills.

"Are you ready?"

And it was done. After a year of the old one, I have a new tagline.