Email Newsletter Conundrum - resolved

I was having a bit of a conundrum over my email newsletter. Right now I've generalized it for more than just stop smoking - part of the reason being that at first I didn't know any smokers, and I needed readership. The other reason, that it's grown into, is that many smokers don't want a newsletter about smoking. They've heard enough of that BS. I've found it much easier to appeal to them when they hear it's not just about smoking, that it's about "weaknesses" in general.

Then there's the other folk. Now that I've tapped into the smokers, there are those very vocal smokers who ask me where the smoking info is.

This left me with - what do I do? Do I create two newlsetters? Do I focus on just one? Which one?

The answer is simple and brilliant. In my one newsletter, have two sections. One for, basically, those who aren't yet ready to quit and don't want to think about it. The other for those who are ready and are dying for free info from me.

Ta-dah!

I can't wait to get started on the first of the new issues. :)