what they don't teach you in coaching school

Superstar coaches understand that the primary objective of their business is the MARKETING of their coaching and consulting services, NOT the delivering of their services.

- David Frey

*sigh* Ya, I've known this for a while. It's why it's been more important to me to take business/marketing school than more coaching school...

The sad fact of people in our industry: we're here because we like to help people. <-- doesn't make for good marketing/sales person.

The really funny thing is I've got the fullest practise now than I've ever ever had, but have hardly spent time on the business for the last few months -- because with all my crazy life stuff this year, I've stopped most of my marketing efforts. Marketing is what takes all the time, not the coaching.

Luckily I'd put in enough marketing groundwork for 2 years that now people are just coming to me. :D

Although - marketing efforts shall be resuming soon. The assistant and I are almost done a "professional guest speaker" gig talk promo sheet! And then I be out there, giggin'! Promoting my newsletter.

"We either make ourselves miserable, or we make ourselves strong. The amount of work is the same." -- Carlos Castaneda